I want to hear from YOU!

Hi, there!

I'd love to hear from you to know if I am supplying enough info for you!

Is there something else that you'd like to see me add to this LONA-KIDS page?

Just drop me a line when you can.
I know finding a free moment isn't easy when the little ones are around! :)

Mommy, and loyal LONA neighbor!

Monday, August 16, 2010

Fire Safety Tips From LONA's RFD Engine 5 and How To Use the Monroe County 911 System

Click on the picture to enlarge it, and read it easily!

Kids' Safety Information

Click on the picture to enlarge it, and read it easily!
Thanks to the National Center For Missing & Exploited Children's New York Branch for participating in our Engine 5's 125th Anniversary Celebration on August 14th, 2010. They provided these wonderful flyers that are full of information to help keep our children safe!!

Tuesday, July 20, 2010

Ice Cream Social 7-22-10

Thursday, July 22nd @ 7pm
Holy Apostles Church - Lyell Avenue
is hosting an ice cream social!
Bring the children by for a treat,
as well as games and fun!

Tuesday, July 13, 2010

City pools, spray parks and recreation programs - Summer 2010

City pools, spray parks and recreation programs open this week
Bennett J. Loudon • Staff writer • June 27, 2010

Monday is the opening day for pools, spray parks and recreation programs throughout Rochester.

Recreation center pools open from 9:30 a.m. to 7 p.m.:

Flint Street Recreation Center, 271 Flint St., open through Aug. 20, for information, (585) 428-7001.

Avenue D Recreation Center, 200 Avenue D, open though Aug. 20, (585) 428-7934

Open swimming at Flint Street and Avenue D is from: noon to 7 p.m. weekdays; 11 a.m. to 3 p.m. Saturdays; closed Sundays.

Free beginner swimming lessons available weekday mornings. Register for lessons at the pool, or call (585) 428-7888.

Adams Street Pool, 85 Adams St., open through Aug. 21. For open swimming times (585) 428-7456.

Free lessons for beginner and advanced swimmers available weekday mornings. Register for lessons at the pool, or call (585) 428-7888.

Spray parks open from dawn to dusk:

Manhattan Square Park, 353 Court St., in the play area, not the main fountain.

Edgerton Community Center, 41 Backus St., spray park will be open starting July 5.

North Street Community Center, 700 North St.

Humboldt Recreation Center, 1045 Atlantic Ave.

Fourth and Peck Park, Fourth and Peck streets.

Troup Street Park and playground, Troup Street.

Carter Street Recreation Center, 500 Carter St.

Five high school pools also will be open:

Benjamin Franklin High School, 950 Norton St.

Douglass Preparatory High School, 940 Fernwood Park.

James Monroe High School, 164 Alexander St.

John Marshall High School, 180 Ridgeway Ave.

Wilson Foundation Academy at Madison, 200 Genesee St.

Free swim lessons will be available 9:30 a.m. to noon, Monday through Thursday. Advanced registration is required by calling (585) 428-7888.

Adult lap swimming is available noon to 1 p.m. Monday through Friday. A parent and child swim also is held at the same time. One adult must accompany each child under 6.

Open swimming is from 1 to 4 p.m. Monday through Friday.


Saturday, July 10, 2010

Read to earn a FREE book! Whoo-hoo!!! =D

I swung by the Mall at Greece Ridge Center's B&N store, and brought the printed passports to the Lyell Branch Library.
Pick one up for each participating child.
After you read 8 books, turn in your completed passport at Barnes and Noble to receive a FREE BOOK! :)

1 Title/Author
Place(s) Visited

2 Title/Author
Place(s) Visited

3 Title/Author
Place(s) Visited

4 Title/Author
Place(s) Visited

5 Title/Author
Place(s) Visited

6 Title/Author
Place(s) Visited

7 Title/Author
Place(s) Visited

8 Title/Author
Place(s) Visited

Choose your FREE BOOK from the list below
This offer is valid for one free book (from the list on this coupon) at all Barnes & Noble stores between 5/25/10 and 9/7/10 for a completed Reading Passport, only while supplies last. No purchase necessary. Book choice must be made from available stock. There is no guarantee that your book of choice will be available or in stock.

This offer does not apply to special orders. Limit of 1 free book per school-age child (Grades 1-6); completing multiple Reading Passports does not entitle the school-age child to more than 1 free book. Not valid at Barnes & Noble College bookstores, B. Dalton bookstores, or through Barnes & Noble.com (www.bn.com).

This offer is not redeemable for cash, cash equivalents, Gift Cards, or online Gift Certificates, and is not valid on past purchases, nor will any returns of books provided pursuant to this offer be eligible for credit of any type. This offer is subject to change or discontinuation without notice, however, we will honor all completed Reading Passports submitted to a Barnes & Noble store prior to such discontinuation or change. Offer is void where prohibited by law.

Title Author ISBN

GRADES 1 & 2
Abraham Lincoln: Justine Korman Fontes 9780756656898
Lawyer, Leader, Legend
Curious George Cleans Up / H. A. Rey 9780618896875
Jorge el curioso limpia el reguero
Frog and Toad Are Friends Arnold Lobel 9780064440202
Gorillas: Gentle Giants of the Forest Joyce Milton 9780679872849
Last One In is a Rotten Egg Leonard Kessler 9780064442626
My Trip to the Zoo Mercer Mayer 9781577688266
Thomas Jefferson’s Feast Frank Murphy 9780375822896

GRADES 3 & 4
The Cricket in Times Square George Selden 9780312380038
Half-Moon Investigations Eoin Colfer 9780786849604
The Hardy Boys: Trouble at the Arcade Franklin W. Dixon 9781416991649
January Joker Ron Roy 9780375856617
Judy Moody & Stink: The Mad, Megan McDonald 9780763643515
Mad, Mad, Mad Treasure Hunt
The Puppy Place: Goldie Ellen Miles 9780439793797
Ramona la chinche Beverly Cleary 9780688148881
Ramona’s World Beverly Cleary 9780380732722
Sophie the Awesome Lara Bergen 9780545146043

GRADES 5 & 6
The 39 Clues: The Maze of Bones Rick Riordan 9780545060394
The Calder Game Blue Balliett 9780439852081
El Soñador Pam Muñoz Ryan 9780545176002
Freckle Juice Judy Blume 9780440428138
Guardians of Ga'Hoole: The Capture Kathryn Lasky 9780439405577
The Hero and the Crown Robin McKinley 9780141309811
Jim & Me Dan Gutman 9780060594961
Mrs. Frisby and the Rats of NIMH Robert C. O’Brien 9780689710681
My Last Best Friend Julie Bowe 9780152061975
No Talking Andrew Clements 9781416909842
The Stolen Sapphire: A Samantha Mystery Sarah Masters Buckey 9781593690991
The Wonderful Story of Roald Dahl 9780141304700
Henry Sugar and Six More

Make A Splash - 2010 Summer Library Events


To find out what events are coming up at area libraries, click on:
Monroe County (NY) Library System - Events
or copy and paste:

To search library events happening TODAY, click:
or copy and paste that link's address in your browser.


Make A Splash- Read!

The Monroe County Library System’s summer reading programs are in full swing. The libraries are encouraging kids to keep up with their reading during summer break, while providing fun activities in air conditioned comfort. Check the "Events Calendar" on this website for summer reading programs at your local library.

Summer Reading at New York Libraries is an annual program that brings children and families into local public libraries for reading and activities. 1.5 million New York children and teens participated in the State Library-sponsored program in 2009.

The State Library www.nysl.nysed.gov/libdev/summer/coordinates the program and works with the 23 library systems throughout the state providing a summer reading theme, promotional materials, a creative idea manual, and state-level support.

Studies show that library summer reading programs will raise student learning levels and help prevent learning losses during the summer months.

Summer Reading at the Monroe County Library System is always reaching out to include more children and families and Monroe County Executive, Maggie Brooks is also encouraging literacy with the county Summer Reading Program. Parents can register their young readers at the Seneca Park Zoo during the “Get Out to Read” events from 10 am to 1 pm, July 6 through July 23 and through the County’s website at http://www.MonroeCounty.gov/libra-SummerReadingRegistration.php. Students who sign up will receive a free bookmark and are eligible for one of thousands of prizes; which have been donated by more than 30 local businesses and not-for-profit agencies.

The Monroe County Summer Reading Program concludes with the second annual “Trivia Bowl” competition for middle school-age participants. The “Trivia Bowl” is scheduled for this fall and will be held in the Auditorium at the Monroe Community Hospital. Wegmans is sponsoring the event by providing refreshments for participants and their families.

Friday, July 2, 2010

The Abraham Project - Building Stronger Families

The Abraham Project will be focused on building stronger families. The goal is to get more non-custodial involved in their children’s lives via paying child support and spending more time with them.

Eligibility Criteria:

* Active child support enforcement order
* In the process of having an order executed against you
* In the process of paternity identification
* 200% below the income poverty level
* Agreement to participate in parenting classes
* Agreement to participate in financial literacy education

Our focus:

* Reentry Non-Custodial parents
* Participants in our partnering agencies who could use the service
* Other Non-Custodial Parents

Services Offered:

The key elements of our proposed program include:
- Employment support, including job preparation workshops with training in resume preparation, job interview skills, computer training, and job-related skills such as neatness, promptness, politeness, and interpersonal relationships
- Job search and placement assistance, including matching of individual skill sets and openings, support during the interviewing and hiring process, and post-placement follow-up and troubleshooting
- Financial literacy training, including debt reduction, budgeting and saving, opening a checking account, managing credit, and with an emphasis on managing child support arrears situations and the NYS non-custodial parent earned income tax credit
- Legal assistance to address some modifications to child support requirements, custody, visitation agreements/enforcements, or other civil litigation issues
- Case management individually tailored to address the issues that are barriers to employment and a positive family relationship
- Parenting education and support

Expected enrollment is to begin in July.

If you have any immediate questions do not hesitate to contact
Donald Hardaway Jr. at 546-7220 x4504
or email:

Free Summer Meals Available For City Students

Date: June 30, 2010

Free Summer Meals Available to City Students

RCSD Program Will Keep Children Well Fed Over Summer

The Rochester City School District is participating in the Summer Food Service Program to provide free, nutritious meals to students over the summer. The program is part of the Food and Nutrition Service of the U.S. Department of Agriculture, through which the district offers students free and reduced-price lunch throughout the school year; 84% of RCSD students participate in the school-year food program.
Hunger is one of the most severe roadblocks to the learning process. It can also make children more prone to illness and other health issues. Many students rely on meals provided by the district as their main source of nutrition.
“The Summer Food Service Program ensures that no child has to go without a healthy meal during the months when school is out,” said Rochester Superintendent of Schools Jean-Claude Brizard. “Keeping students well fed means they will be ready for an active summer of fun and continued learning.”
Meals will be provided to all children age 18 and younger at no charge at the following times and locations:

Nathaniel Rochester Community School
85 Adams St.
Breakfast 7:15-7:30
Lunch 11:30-11:45

Roberto Clemente School No. 8
1180 St. Paul St.
Breakfast 8:30-8:45
Lunch 12:45-1:00

James P.B. Duffy School No. 12
999 South Ave.
Breakfast 7:15-7:30
Lunch 11:30-11:45

Dr. Charles T. Lunsford School No. 19
465 Seward St.
Breakfast 8:30-8:45
Lunch 12:45-1:00

Henry Hudson School No. 28
450 Humboldt St
Breakfast 8:30-8:45
Lunch 12:45-1:00

Adlai E. Stevenson School No. 29
88 Kirkland Road
Breakfast 8:30-8:45
Lunch 12:45-1:00

Audubon School No. 33
500 Webster Ave.
Breakfast 8:30-8:45
Lunch 12:45-1:00

Kodak Park School No. 41
279 Ridge Rd. W.
Breakfast 7:15-7:30
Lunch 11:30-11:45

Mary McLeod Bethune School No. 45
1445 Clifford Ave.
Breakfast 7:15-7:30
Lunch 11:30-11:45

Dr. Freddie Thomas High School
625 Scio St.
Breakfast 7:05-7:20
Lunch 12:15-12:45

East High School
1801 Main St. East
Breakfast 7:05-7:20
Lunch 12:15-12:45

Edison Campus
655 Colfax St.
Breakfast 7:05-7:20
Lunch 12:15-12:45

Family Learning Center
30 Hart Street
Breakfast 7:15-7:30
Lunch 11:30-11:45

Franklin Campus
950 Norton St.
Breakfast 7:05-7:20
Lunch 12:15-12:45

John Marshall High School
180 Ridgeway Ave
Breakfast 7:05-7:20
Lunch 12:15-12:45

In addition, meals will be provided to students who are enrolled in summer-school programs at the following sites (not open to non-enrolled students):

Children’s School of Rochester
494 Averill Ave.
Breakfast 8:30-8:45
Lunch 12:45-1:00

Pinnacle School No. 35
194 Field St.
Breakfast 8:30-8:45
Lunch 12:45-1:00

Thomas Jefferson High School
Edgerton Park
Breakfast 7:05-7:20
Lunch 12:15-12:45

World of Inquiry Summer Program at Strong Museum
One Manhattan Square
Breakfast 8:30-8:45

For more information on the Summer Food Service Program, call the RCSD Office of School Food Service at 336-4118.

From the USDA:

Acceptance and participation requirements for the programs and all activities are the same for all regardless of race, color, national origin, gender, age, or disability, and there will be no discrimination in the course of the meal service.

Any person who believes he or she has been discriminated against in any USDA-related activity should write or call: USDA, Director, Office of Civil Rights, 1400 Independence Avenue SW, Washington DC, 20250-9410, (800) 795-3272 (voice) or (202) 720-6382 (TTY). USDA is an equal opportunity provider and employer.


For more news from the Rochester City School District, visit www.rcsdk12.org.

Tuesday, June 8, 2010

Family Movies - watch on your computer at home!

Hulu Family Movies: Hulu has a super collection of free family movies, and they're all very high quality.
Public Domain Torrents Family Movies: Good selection of free family movies here, mostly older movies.
Watch-Movies.net Family Movies: Large variety of family movies here; not all the links are good, but it's still worth a visit.
Emol.org Family Movies: Movies for kids here, including the Wizard of Oz.
Family Movies at Google Video: This is a link to search for Family movies at Google Video; you'll need to scroll through the search results to find something that interests you.


REG’s Free Family Film Festival is Now Showing!

We have planned a fun-filled summer of select movies for kids and parents.

Regal has proudly offered this free summer fun since 1991.

Oh, did we mention that it’s FREE!

Selected G or PG movies start at 10:00am every Tuesday and Wednesday during the festival. Tickets and seating are first-come, first-served and are limited to theatre capacity.

The Free Family Film Festival is safe, lots of fun and a great way for kids to spend a weekday morning in the summer. Tickets for our 2010 Free Family Film Festival are exclusively available at select theatres’ box office on the day of the show.

525 Marketplace Drive

Rochester ,NY 14623


06/29/2010-06/30/2010 Muppets From Space (G) Where The Wild Things Are (PG)
07/06/2010-07/07/2010 Charlotte's Web (G) Hoodwinked (PG)
07/13/2010-07/14/2010 Rugrats The Movie (G) Bratz (PG)
07/20/2010-07/21/2010 Wallace and Gromit (G) Akeelah And The Bee (PG)
07/27/2010-07/28/2010 ARCTIC TALE (G) Open Season (PG)
08/03/2010-08/04/2010 Pirates Who Don't Do Anything (G) Alvin And The Chipmunks Squeakquel (PG)
08/10/2010-08/11/2010 Tale of Despereaux (G) RV (PG)
08/17/2010-08/18/2010 Doogal (G) Harry Potter: Half Blood Prince (PG)
08/24/2010-08/25/2010 Jimmy Neutron: Boy Genius (G) Shorts (PG)
Check for regular Movies and Showtimes

176 Greece Ridge Center Drive

Rochester ,NY 14626


06/29/2010-06/30/2010 Muppets From Space (G) Cloudy With A Chance Of Meatballs (PG)
07/06/2010-07/07/2010 Open Season (PG) Shrek The Third (PG)
07/13/2010-07/14/2010 Jimmy Neutron: Boy Genius (G) Kung Fu Panda (PG)
07/20/2010-07/21/2010 ARCTIC TALE (G) Bee Movie (PG)
07/27/2010-07/28/2010 Mr. Bean's Holiday (G) Ice Age: Dawn Of The Dinosaurs (PG)
08/03/2010-08/04/2010 Tale of Despereaux (G) Aliens In The Attic (PG)
08/10/2010-08/11/2010 Polar Express (G) Where The Wild Things Are (PG)
08/17/2010-08/18/2010 Kit Kittredge: American Girl (G) Shorts (PG)
08/24/2010-08/25/2010 Doogal (G) Harry Potter: Half Blood Prince (PG)
Check for regular Movies and Showtimes

70 Eastview Mall Drive

Victor ,NY 14564


06/29/2010-06/30/2010 Charlotte's Web (G)
06/29/2010-07/01/2010 Hoodwinked (PG)
07/06/2010-07/07/2010 Rugrats The Movie (G) Surf's Up (PG)
07/13/2010-07/14/2010 Wallace and Gromit (G) Cloudy With A Chance Of Meatballs (PG)
07/20/2010-07/21/2010 ARCTIC TALE (G) Planet 51 (PG)
07/27/2010-07/28/2010 Pirates Who Don't Do Anything (G) Alvin And The Chipmunks Squeakquel (PG)
08/03/2010-08/04/2010 Tale of Despereaux (G) Dr. Suess' Cat In The Hat (PG)
08/10/2010-08/11/2010 Doogal (G) Harry Potter: Half Blood Prince (PG)
08/17/2010-08/18/2010 Jimmy Neutron: Boy Genius (G) Shorts (PG)
08/24/2010-08/25/2010 Muppets From Space (G) Where The Wild Things Are (PG)
Check for regular Movies and Showtimes

Wednesday, January 13, 2010

Lead Recalls: Jewelry and Accessories

The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of serious injury or death. CPSC announces all recalls on their website http://www.cpsc.gov/.


Lead Poisoning Prevention Tips

Prevention Tips from the Centers for Disease Control and Prevention web site:

* How are children exposed to lead?
* Who is at risk?
* What can be done to prevent exposure to lead?
* Reduce a child’s exposure from non-residential paint sources

Lead poisoning is entirely preventable. The key is stopping children from coming into contact with lead and treating children who have been poisoned by lead.

The goal is to prevent lead exposure to children before they are harmed. There are many ways parents can reduce a child’s exposure to lead. The key is stopping children from coming into contact with lead. Lead hazards in a child’s environment must be identified and controlled or removed safely.

How are children exposed to lead?

Lead-based paint and lead contaminated dust are the main sources of exposure for lead in U.S. children. Lead-based paints were banned for use in housing in 1978. All houses built before 1978 are likely to contain some lead-based paint. However, it is the deterioration of this paint that causes a problem. Approximately 24 million housing units have deteriorated leaded paint and elevated levels of lead-contaminated house dust. More than 4 million of these dwellings are homes to one or more young children.

Who is at risk?

All children under the age of 6 years old are at risk because they are growing so rapidly and because they tend to put their hands or other objects, which may be contaminated with lead dust, into their mouths.

However, children living at or below the poverty line who live in older housing are at greatest risk. Additionally, children of some racial and ethnic groups and those living in older housing are disproportionately affected by lead.

What can be done to prevent exposure to lead?

It is important to determine the construction year of the house or the dwelling where your child may spend a large amount of time (e.g., grandparents or daycare). In housing built before 1978, assume that the paint has lead unless tests show otherwise.

Talk to your state or local health department about testing paint and dust from your home for lead.

Make sure your child does not have access to peeling paint or chewable surfaces painted with lead-based paint.

Pregnant women and children should not be present in housing built before 1978 that is undergoing renovation. They should not participate in activities that disturb old paint or in cleaning up paint debris after work is completed.

Create barriers between living/play areas and lead sources. Until environmental clean-up is completed, parents should clean and isolate all sources of lead. They should close and lock doors to keep children away from chipping or peeling paint on walls. You can also apply temporary barriers such as contact paper or duct tape, to cover holes in walls or to block children’s access to other sources of lead.

Regularly wash children’s hands and toys. Hands and toys can become contaminated from household dust or exterior soil. Both are known lead sources.

Regularly wet-mop floors and wet-wipe window components. Because household dust is a major source of lead, parents should wet-mop floors and wet-wipe horizontal surfaces every 2-3 weeks. Windowsills and wells can contain high levels of leaded dust. They should be kept clean. If feasible, windows should be shut to prevent abrasion of painted surfaces or opened from the top sash.

Prevent children from playing in bare soil; if possible, provide them with sandboxes. Parents should plant grass on areas of bare soil or cover the soil with grass seed, mulch, or wood chips, if possible. Until the bare soil is covered, parents should move play areas away from bare soil and away from the sides of the house. If using a sandbox, parents should also cover the box when not in use to prevent cats from using it as a litter box. That will help protect children from exposure to animal waste.

To further reduce a child’s exposure from non-residential paint sources:

avoid using traditional home remedies and cosmetics that may contain lead;

avoid eating candies imported from Mexico;

avoid using containers, cookware, or tableware to store or cook foods or liquids that are not shown to be lead free;

remove recalled toys and toy jewelry immediately from children. Check Lead Recalls lists.

use only cold water from the tap for drinking, cooking, and for making baby formula (Hot water is more likely to contain higher levels of lead. Most of the lead in household water usually comes from the plumbing in your house, not from the local water supply.);

shower and change clothes after finishing a task that involves working with lead-based products such as stain glass work, bullet making, or using a firing range.

Walmart Pulls Jewerly With Cadmium Off Shelves

Walmart Pulls Jewerly With Cadmium Off Shelves

Reported by: WROC-TV
Tuesday, Jan 12, 2010 @11:25am EST

The nation's largest retailer Walmart has taken a type of children's jewelry from China off its shelves.

A report found that the jewelry contained cadmium - a toxic metal.

It's been reported that cadmium can cause cancer.

Manufacturers were forced to stop using lead in their products, so cadmium, an inexpensive dangerous metal, was substituted in the jewelry and going undetected.

There has been no formal recall.

Schumer: Ban Toxic Metal From Toys

Schumer: Ban Toxic Metal From Toys

Reported by: WROC-TV
Wednesday, Jan 13, 2010 @04:50pm EST

Senator Charles Schumer was in Rochester on Wednesday, pushing a bill to ban the sale of children's products that contain a toxic chemical. The products are sold here in Rochester, and across the country.

An investigation found that some play jewelry, made in China, had the toxic metal cadmium in it. Exposure to cadmium is known to cause cancer and developmental problems. Manufacturers in China began using the metal when they were forced to stop using lead in their products.

Sen. Schumer was at a dollar store on Mt. Hope Avenue in Rochester, where the toys containing cadmium have been pulled from the shelves.

"It is just despicable that a manufacturer anywhere, in this case China, would use something that's known to be poisonous to children and put it in children's jewelry to save a few bucks," said Schumer.

Schumer said if legislation he penned passes, it will remove the toxic metal from children's products once and for all.

Be Aware of Toxic Children's Jewelry

AP: Cadmium Found in Children's Jewelry
By: Amy Young - YNN.com

An Associated Press investigation revealed Chinese manufacturers switched to using the heavy metal cadmium in children's jewelry after they were banned from using lead.

Cadmium is a known carcinogen. Lab tests show one piece of jewelry had as much as 91 percent cadmium by weight.

The jewelry items were purchased in New York, Ohio, Texas and California.

Tests showed some pieces easily shed the heavy metal. Like lead, cadmium can hinder brain development in the very young.

"Children are more susceptible, extremely susceptible. They grow so fast, and it accumulates, the cadmium accumulates in their kidneys. It attacks different organs. And they don't even have to eat it, they don't have to swallow it. They can inhale it. They can just suck on it," said Judy Braiman, consumer activist.

New York State Senator Jim Alesi is introducing legislation to ban the toxic metal.

RECALL ALERT - Pacifiers

RECALL - Pacifiers
Posted by jenn moore at 11/18/2009 4:17 PM PST

Pull that paci out of your baby's mouth and check to see if it is a Bobby Chupete Pacifier.

There is a recall of 641,000 pacifiers because the mouth guard is too small and poses a choking hazard to infants and toddlers.

The pacifiers were sold for about $1 and have a ring-shaped handle and heart-shaped mouth guard with two ventilation holes.The nipple is made of latex. The name Bobby Chupete and a picture of an infant are printed on the packaging. The pacifier would be aqua, red, white or yellow.

Please stop using the binky and contact Grand World at (718)326-7786 (you can call collect) or www.grandworldinc.com.

FYI - Rochester One of 41 Sites Selected for National Program to Fight Childhood Obesity

Rochester One of 41 Sites Selected for National Program
to Fight Childhood Obesity

Finger Lakes Health Systems Agency Receives Robert Wood Johnson Foundation
Major Grant to Expand Healthi Kids Initiative

ROCHESTER, N.Y., Jan. 12, 2010 – Finger Lakes Health Systems Agency (FLHSA) has been awarded a four-year, $360,000 grant from the Robert Wood Johnson Foundation (RWJF) to improve opportunities for physical activity and access to affordable, healthy foods for children and families in Rochester and Monroe County, N.Y. Based on a rigorous selection process that drew more than 500 proposals from across the country, Rochester is one of 41 sites selected for the RWJF Healthy Kids, Healthy Communities initiative.

Specifically, this grant will fund the FLHSA Healthi Kids Coalition’s activities to increase access to safe places to play and to establish healthier food standards in child-care centers and after-school settings. These are two major policy changes advocated for by the Healthi Kids Coalition, along with healthier school food and increased physical activity among children in school. Currently, 40 percent of children ages 2 to 18 in Rochester, and 25 percent of children in Monroe County, are overweight or obese.

“FLHSA and our partner agencies are delighted that the Robert Wood Johnson Foundation is investing in the Healthi Kids initiative,” said Wade S. Norwood, FLHSA’s director of community engagement. “Children in Greater Rochester are the true beneficiaries of this funding, which will enable them to play more actively in public areas and to receive more nutritious food in child-care locations.”

“To reverse this epidemic, communities are going to have to rally around their kids and provide the opportunities they need to be healthy,” said Risa Lavizzo-Mourey, M.D., M.B.A., president and CEO of the Robert Wood Johnson Foundation. “Through this project, FLHSA and its partners are doing what it takes to make sure children lead better lives.”

Healthy Kids, Healthy Communities is a $33 million national program and RWJF’s largest investment to date in community-based solutions to childhood obesity. With nine Leading Sites chosen in late 2008, the program now spans 50 communities from Seattle to Puerto Rico. All are targeting improvements in local policies and their community environment—changes that research indicates could have the greatest impact on healthier eating, more active living and obesity prevention. Healthy Kids, Healthy Communities is a cornerstone of RWJF’s $500 million commitment to reverse the country’s childhood obesity epidemic by 2015.

The 40 other cities and regions just announced as Healthy Kids, Healthy Communities sites are:

Benton County, OR
Boone and Newton Counties, AR
Buffalo, NY
Caguas, PR
Charleston, WV
Chattanooga, TN
Cook County, GA
Cuba, NM
Denver, CO
Desoto, Marshall and Tate Counties, MS
El Paso, TX
Fitchburg, MA
Flint, MI
Grant County, NM
Greenville, SC
Hamilton County, OH
Houghton County, MI
Houston, TX
Jackson, MS
Jacksonville, FL
Jefferson County, AL
Kane County, IL
Kansas City, MO
Kingston, NY
Knox County, TN
Lake Worth, Greenacres and Palm Springs, FL
Milledgeville, GA
Milwaukee, WI
Moore and Montgomery Counties, NC
Multnomah County/Portland, OR
Nash and Edgecombe Counties, NC
New Orleans, LA
Omaha, NE
Philadelphia, PA
Phoenix, AZ
Rancho Cucamonga, CA
San Antonio, TX
San Felipe Pueblo, NM
Spartanburg County, SC
Watsonville and Pajaro Valley, CA

All were selected because of strong vision, partnership and a commitment to make lasting change in their communities. The new program grants will continue through June 2013.

Visit www.healthykidshealthycommunities.org to learn more about these communities’ work and plans.


About FLHSA and Healthi Kids
Finger Lakes Health Systems Agency (www.flhsa.org) is an independent, regional health planning organization working to improve health care in Rochester and the Finger Lakes. The agency analyzes community needs, brings together organizations to solve health problems, and measures results.

Healthi Kids (www.healthikids.org) is a grassroots advocacy initiative to help Monroe County children lead healthier, more active lives. It is an FLHSA initiative, with the support of the University of Rochester Medical Center’s Center for Community Health, URMC’s Department of Pediatrics, and the Children’s Agenda. Healthi Kids also receives funding from the Greater Rochester Health Foundation.

About Healthy Kids, Healthy Communities
Healthy Kids, Healthy Communities, a national program of the Robert Wood Johnson Foundation (RWJF), advances community-based solutions that will help reverse the childhood obesity epidemic. It focuses on changing policies and environments to support active living and healthy eating among children and families. The program places special emphasis on reaching children who are at highest risk for obesity on the basis of income, race/ethnicity and geographic location. It will support RWJF’s efforts to reverse the childhood obesity epidemic in the United States by 2015.

The Healthy Kids, Healthy Communities national program office is housed at Active Living By Design, part of the North Carolina Institute for Public Health at the Gillings School of Global Public Health at the University of North Carolina in Chapel Hill. Established in 2001 as an RWJF national program, Active Living By Design now serves funders and partnerships across the country that are fostering community-led change to build a culture of active living and healthy eating.

About the Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation focuses on the pressing health and health care issues facing our country. As the nation's largest philanthropy devoted exclusively to improving the health and health care of all Americans, the Foundation works with a diverse group of organizations and individuals to identify solutions and achieve comprehensive, meaningful and timely change. For more than 35 years, the Foundation has brought experience, commitment, and a rigorous, balanced approach to the problems that affect the health and health care of those it serves. When it comes to helping Americans lead healthier lives and get the care they need, the Foundation expects to make a difference in your lifetime. For more information, visit www.rwjf.org.